The phrase “text analytics” might conjure up images of a group of computational linguists poring over complicated algorithms to reveal truth in language through some mixture of language study, advanced computer science, and alchemy. There is some accuracy to this. Because of this perceived complexity, non-academics may shy away from investigating the use and practical application of text analytics unless they are in very technical areas, e.g., business intelligence. Read the rest of this article here.
By Ahren Lehnert
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